Image Sizes for Social Media in 2026: Instagram, Facebook, LinkedIn, X, TikTok

Every year the social platforms rewrite their image size recommendations slightly, and every year content teams waste hours figuring out the new numbers. Here’s the 2026 cheat sheet, specifically the sizes that look right after each platform’s own automatic cropping and compression.

I work with small e-commerce brands daily and run into size mismatches constantly. Nothing breaks a product shot like Instagram cropping off the top of the label, or LinkedIn squishing a hero image. These are the dimensions I use for clients.

Instagram

Instagram’s feed supports multiple aspect ratios and upsizes or crops to fit.

Feed posts

• Square (1:1): 1080×1080 px. Still a safe default, good for any single-image post.
• Portrait (4:5): 1080×1350 px. Takes more vertical space in the feed, higher engagement.
• Landscape (1.91:1): 1080×566 px. Rarely used; portrait and square outperform.

Stories and Reels

• Stories / Reels: 1080×1920 px (9:16 aspect ratio).
• Keep text and logos in the middle 60% to avoid cropping on different phone shapes.

Profile photo

• 320×320 px displayed; upload at 1080×1080 px so it’s sharp on retina.

Format: JPEG at quality 85. Instagram compresses further on upload, so starting clean helps.

Facebook

Facebook handles aspect ratios gracefully but has a few specific spots where dimensions matter.

Feed post images

• Landscape: 1200×630 px (1.91:1). Matches Open Graph shares.
• Square: 1200×1200 px.
• Portrait: 1080×1350 px.

Cover photo (Page or Profile)

• Page cover: 851×315 px desktop, displayed at 820×312 on mobile. Upload at 2048×756 for retina.
• Profile cover: same dimensions.
• Important: Facebook renders different portions on desktop vs mobile. Keep the important content away from the top and bottom edges.

Profile photo

• 180×180 px displayed; upload at 360×360 px or larger.

Format: JPEG at quality 85, though Facebook accepts PNG and WebP.

LinkedIn

LinkedIn’s image sizes have shifted several times. As of early 2026:

Feed posts

• Single image: 1200×627 px (or 1:1 for square).
• Multiple images: each at 1200×627 px.

Company page banner

• 1128×191 px (approximately 6:1). This one crops heavily on mobile. Keep text centered.

Personal profile background

• 1584×396 px.

Article cover image

• 1280×720 px (16:9) recommended.

Profile photo

• 400×400 px displayed; upload at 800×800 px.

Format: JPEG at quality 85. PNG works but LinkedIn often re-encodes to JPEG on upload anyway.

X (formerly Twitter)

X keeps the same general image handling Twitter had, with some tweaks in 2024 and 2025.

Feed / timeline images

• Landscape: 1600×900 px (16:9). This is the safe bet for single images.
• Square: 1200×1200 px.
• Portrait (vertical): 1080×1350 px.

Aspect ratio affects how much of the image shows in the timeline. 16:9 shows fully; squarer images get cropped top and bottom in compact views.

Header image

• 1500×500 px (3:1). Heavy mobile cropping, especially at the corners where the avatar overlaps.

Profile photo

• 400×400 px displayed; upload at 800×800 px.

Format: JPEG at quality 85. X accepts PNG and animated GIF/WebP but re-encodes most uploads.

TikTok

TikTok is video-first, but the image post format (introduced in 2023) has grown steadily.

Image posts

• 1080×1920 px (9:16). Same dimensions as videos.
• Up to 35 images per post (carousel style).

Profile photo

• 200×200 px displayed; upload at 400×400 px.

Format: JPEG at quality 85.

Pinterest

Pin sizes

• Standard pin: 1000×1500 px (2:3). The most-engaged format.
• Square pin: 1000×1000 px.
• Long pin: 1000×2100 px. Performs well for infographics.

Profile cover / photo

• Profile photo: 165×165 px displayed; upload at 400×400 px.

Format: JPEG at quality 85. Pinterest handles PNG well too.

YouTube (thumbnails and banner)

Thumbnail

• 1280×720 px (16:9). This is the dimension most creators optimize for click-through rate.

Channel art / banner

• 2560×1440 px. Displays differently across desktop, TV, and mobile. Keep key content in the safe zone (1546×423 centered).

Profile photo

• 800×800 px.

Format: JPEG or PNG. Thumbnails are often PNG to preserve sharp text.

The universal rules across all platforms

A few patterns hold across every service:

Start at 2× the final display size

Retina displays demand it. Upload at roughly double the platform’s stated display dimensions so the image is sharp on high-density screens.

JPEG quality 85 is the sweet spot

Every major platform re-encodes uploads. Starting at quality 85 means the platform’s encoder has clean input to work with, and the final result after their compression looks better than if you uploaded quality 95 (where the platform’s encoder can waste effort) or quality 70 (where you’ve already introduced artifacts).

Keep critical content in the center

Aspect-ratio mismatches happen everywhere. Mobile vs desktop, feed vs detail view, email preview vs web app. Put your subject, text, and logo toward the center of the image, not the edges.

Avoid text that’s smaller than 18 px at display size

Text gets crushed by compression on every platform. At 12 px, it becomes unreadable after Twitter’s encoder. At 18 px or larger, it survives the trip.

Test on mobile

Roughly 80% of social engagement is mobile. If your image looks good on desktop but gets cropped badly on mobile, you’ve optimized for the wrong audience.

The practical workflow I use

For client social campaigns, I start with a master image at 3000×3000 px and export the following variants:

1. Instagram portrait: 1080×1350, JPEG quality 85.
2. Instagram square: 1080×1080, JPEG quality 85.
3. Facebook feed: 1200×1200 (square).
4. LinkedIn: 1200×627.
5. X: 1600×900.
6. Pinterest: 1000×1500.
7. Stories/Reels/TikTok: 1080×1920.

That’s seven exports per campaign asset. I automate most of it with a Photoshop batch action or ImageMagick script. For one-offs, our JPG compressor handles the compression step cleanly after a resize in any image editor.

What’s changing

A few trends worth tracking as you plan for 2027 and beyond:

• Vertical formats keep growing at the expense of square. Instagram’s Reels, TikTok, YouTube Shorts, and LinkedIn’s vertical video push are all pulling content toward 9:16.
• WebP and AVIF upload support is finally widespread in 2026. Most platforms accept them, though they still typically re-encode to JPEG internally.
• HDR display support is emerging. Instagram and Apple’s platforms now render HDR photos correctly on supporting devices, but the ecosystem is still fragmented.

The bottom line

The 2026 dimensions above will cover 90% of social posting work. Save the cheat sheet, build your exports to match, and your content will stop getting cropped or blurred on upload.

For compression after resizing, our JPG compressor handles batches in the browser at your preferred quality, with no upload. Set quality 85, drop in your export files, download. Every platform will render them cleanly.